On a landmark building at 32 Gansevoort street, the Spanish shoe brand PIKOLINOS has opened its doors to their first store in USA, designed by the multidisciplinary NY-based branding studio MERRY+VALENZUELA. The team formed by the founders of the company Laura Valenzuela and Bea Merry, the Interior Designer Alex Perinat, and Video Artists and Installation Maker Laia Cabrera and Isabelle Duverger, has created a wonderful mediterranean-infused space in the heart of the Meatpacking District.
Upstairs a video installation based on the three collections: the Maasai collection, the Colors collection and the fantastic Spring/Summer shoe and bag collection. Downstairs in the store cellar, check out the "Maasai Lab": video installations highlighting Maasai culture and the company’s commitment to cutting-edge technology, innovation, continuous evolution and a forward-looking vision.
The "Maasai Lab in the Cellar" was conceived as a sensorial and multimedia experience for all audiences to discover the Maasai culture and promote creativity. Through sounds, video, textiles, objects and interaction, you will be able to explore, understand, feel and experience the landscapes of Kenya, the beauty of its fashion, the work of these women and the significant involvement of Pikolinos with the non profit ADCAM, which allows the Maasai women to sustain their entire community.
Open from April 16, 2013 to January 31, 2014
Projection Design, Projection Mapping, Sound Design, Video-Art and Animations by Laia Cabrera and Isabelle Duverger
Interior Design by Alejandra Perinat
Creative Direction, Production and Branding by Laura Valenzuela and Bea Merry (Merry + Valenzuela)
Pop-up Store mapping installation
Opening Night
Maasai Lab at the Cellar (a sound and 3-projector mapping video installation)
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